Subscribe to RSS - Analytics

Tags: Analytics

"Did you know that scientifically, the only way to guarantee predictive analytics is to set up a randomized double-blind controlled trial? In other words, this is the only way to guarantee that a particular set of predictive metrics is causing the desired outcome rather than some other factor that you hadn't thought of. This is why they're used when testing new drugs because the risk of incorrectly predicting the effects of a drug can be catastrophic.